The CCI Channel Management application centralizes all the information needed to manage, measure and optimize your channel programs.  Forecast and actual program information is gathered across all the CCI software applications--as well as exchanged with other enterprise applications--to provide a centralized view of your entire channel network. This information allows you to create powerful analytics and scorecard reporting of program and partner performance.  Because you can manage and modify the relationships throughout your organizational hierarchy, you have the ability to drill down to access the data you need both at the program level, and at the organizational level.  KPIs for each partner or program can be measured in relative terms, so stakeholders can measure their performance versus peers.

 

Using CCI partner management applications, you can finally address the tough questions about program ROI and the business impact of channel program investments and relationships.

 

Business Planning	Partner Profiling	Report Writer
Plan, manage, and evaluate partner marketing campaigns and sales activity across the entire fiscal period Campaign Planners allow partners to submit comprehensive marketing programs for pre-approval Compare projected versus actual sales and ROI for all campaign activity Sales Planners allow partners to create sales forecasts by month across user-defined periods Scorecard reporting compares actual versus forecasted performance Information captured on the planners may be used as a basis for incentive program participation such as MDF allocation or stretch goals rebates	Manage and evaluate important profile data across your partner network Capture demographic and profile information that is important to your business Track complex relationships across the partner network including home and branch office locations as well as partner employees Integrates with SFA/CRM/ERP applications to keep all records current The data is exchanged across all CCI Channel Management applications to update records and to ensure relevant reporting at every level	Create and save custom reports that address the insight needed for strategic decision making The Report writer integrates data about program, partner, and sales activity managed across all CCI software applications Data can be imported for analysis from other enterprise applications including ERP, SFA, CRM and POS solutions Configurable reports address the unique needs of each user Reports may be extracted in .xls or .csv files Role-based reporting keeps data access limited to the assigned viewing rights Interactive reports provide drill-down and drill-through capabilities for in-depth analysis